
Your strategic sidekick
day-to-day strategic insights & business coaching with Sandrine
Get your offer out there
Optimise your processes
Have more fun in your work and life
Strategic support shouldn’t hinge on one hour a week.
Traditional coaching has its value: attending weekly sessions with a coach where they guide you through their programme is great for accountability.
But this system also means that you don’t have access to your coach the rest of the time; every time you have an idea, you encounter a challenge, you’re stuck in your work - you just suck it up, make a note, and bring it up on the next call. If you remember. And if there’s enough time.
What if you could just move forward at your own pace - move fast when the inspiration strikes, and take more time when you need to think things over?

Strategy, feedback, and insights - at your fingertips
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Clarity
Get clear on what your ideal people really need from you, how to offer it to them, and how to offer a great client experience without working yourself into burnout.
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Joy
Clarity can save you time and money, and also help you find your “sweet spot”. So your business can be a source of joy and energy instead of dragging you down.
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Revenue
From lead generation over sales to increasing your profits and scaling your business, let’s match your revenue to the life you really want.
I’m Sandrine, and I help online entrepreneurs build a business that fits their life (and not the other way around).
I’m a Certified Storybrand Guide and Pumpkin Plan Strategist with over ten years of experience supporting other business owners.
I’ve helped launch dozens of online courses, membership sites, and group coaching programmes - and supported fellow freelancers as they grew their own businesses.
It always frustrated me that the pace of the work I did with my clients was often dictated by the frequency of our sessions. When a client needed some extra time to think things through, or if we had more to discuss than our call allowed for, or if a story they told on a call gave me an idea the next day - we’d lose time waiting for the next call.
No more, with asynchronous coaching.
Ask me anything
Stuck on a project, got a new idea, or need feedback on something? I’m here for you.
Anytime
Send your thoughts or requests whenever they occur. Day or night, Monday to Sunday.
Anywhere
Use the desktop or phone app, from your office or while you’re out on a hike.
Get quick feedback
Get detailed feedback on your work weekly - and strategic input and insights daily.
Move forward at your own pace
Stop depending on the next coaching call. Instead, move forward on YOUR terms.

How it works
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Daily
Send your thoughts, ask questions, share new ideas, and pick my brain about your offering, marketing, processes, and more. I reply to all messages at least once a day.
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Weekly
Once a week, we touch base about work in progress. And if you want, you get detailed feedback on whatever you’ve been working on.
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Monthly
Join other community members for office hours. Get on-the-spot support and catch up on each others’ businesses.
And/or join the planning & productivity workshops to claim back your time.
Q&A
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My #1 platform is Slack, as it offers transcripts on both voice and video recordings + an easy way to organise conversations into threads.
You will get clear instructions when you sign up.
I am currently also running a beta with coaching on Voxer - let me know if you’d like to be part of this.
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As long as it’s business-related: try me.
Ask me about
Creating, marketing, and selling online courses, memberships, group coaching, or other online programmes
Website strategy and copywriting
Sales funnels, sales page conversion
Content marketing, planning, SEO, and using AI to create or optimise content
Social media and email marketing
Using Airtable for content and project planning, as a CRM, or to automate processes in your business
Other software to (not) use as an online business owner. Not every great tool is great for everyone!
Running your business as a freelancer, consultant, or micro-agency
Planning and productivity
Storybrand and Marketing Made Simple (I’ve been a Certified Storybrand Guide since February 2021)
The Pumpkin Plan (or any book by Mike Michalowicz, really); I was a PP strategist in 2022-2023
Alpacas, chickens, cats, dogs, and rats (yes, I’m testing your attention to detail here)
Fix This Next or how to find out what your priorities are to “fix” your business!
Creating, pricing, and positioning a new offer
The list is non-exhaustive. And if I don’t know something, chances are someone in my network can help you out.
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Once a week (we’ll agree on the best time for this), I’ll ask you to share what you’ve been working on.
If you want, you can send me links, screenshots, or other materials - so I can offer extra input, feedback, or additional insights.
Some weeks, you won’t have much to show (possibly because you sent me some of it throughout the week?) and that’s ok - it’s also a way for us to stay in touch, learn from unexpected situations, and celebrate your achievements!
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Office hours are planned once a month (usually around the middle of the month) - I try to let the timing depend on the availability of the people who show up for them.
Office hours are never a replacement for our Slack conversations; they’re meant for us to connect and have a face-to-face conversation.
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No catch. Switching to asynchronous coaching means I can also make it more affordable.
Only the monthly plan is available on this page. Get in touch for the quarterly option or for packages that include (but are not limited to) coaching.
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We can start with a full assessment based on Mike Michalowicz’ Fix This Next methodology. That way, we know exactly what is working and what needs work.

Ready to put your strategic sidekick (that’s me) to work?
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Sign up
The button below will lead you to the payment page where you can subscribe for the monthly plan.
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Let's chat
Schedule a kick-off call with me so we can get to know each other and I can learn about your business and workstyle.
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Send me stuff
Send me thoughts, questions, or requests anytime, from anywhere. I can’t wait for us to get started!