Bridge the gap between vision and impact
I help mission-driven organisations clarify their message - and turn it into a website that reaches and engages more people
organise your ideas
optimise your content
make a difference
Does your message need more clarity?
When you’re passionate about what you do, communicating about it clearly isn’t always easy.
But you can’t reach people if your website is confusing, chaotic, or simply broken.
In case we haven’t met yet: I’m Sandrine, and I’m here to help you get it right.
Let’s get your message out there
Most mission-driven organisations know what they do, but struggle to communicate about it clearly. I help you nail your message and restructure your website, so it turns visitors into supporters.
I transform knowledge and expertise into clear, compelling language - from website copy to a full content strategy.
And if you need more than just words, I work with some of the best web designers I know to deliver a finished website that doesn’t just look good - it brings your message across and inspires visitors to take action.
My services include but aren’t limited to:
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Website strategy
Save time and money by knowing exactly what you need before you start your project.
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Website copy
Clear messaging and user-first language. Perfect if you handle design and development internally.
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Website fix
Diagnose first, then rebuild it properly — because patching over things just delays the inevitable.
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Website build
A full website built from scratch - on WordPress, Squarespace, or Webflow.
How this works
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Clarity first
We figure out what your visitors need to see and hear from you
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Structure next
We organise your content into a website wireframe
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Build & grow
From build to post-launch support - I focus on results, not just delivery
Building strong foundations is one thing, keeping them strong is another. As you add or update content, small decisions can quietly undermine the work we did together.
That’s where ongoing strategy & support comes in: whether it’s training your team or implementing/reviewing updates for you, I’m here to make sure your website keeps doing what it’s designed to do.
Why work with me
Examples of our work
Manta ray advocacy
We built a manta database and wrote educational articles, drastically improving website traffic and turning visitors into passionate supporters.
Ocean conservation
Hawaii Ocean Watch transformed its message about safer and sustainable ocean recreation into clear resources for operators, the public, and the media
Online Education
We have a knack for turning complex information into accessible and captivating content that meets your immediate and long-term needs.
Meet the team
Over the years, I've learned that my strength lies in clarifying messaging and organising content. When a project needs deeper expertise beyond that (visual brand strategy, next-level web design, content production, tech setup), I bring in trusted specialists.
That means you get the right expertise for each part of the work, without the inflexibility of agency packages or the hassle of coordinating disconnected freelancers yourself.
We’re your one-stop-shop to clear messaging, a high-converting website, and valuable content that resonates and gets results.
Learn more about how we work
Not sure where to start?
Start with a Roadmap
Together, we look at what you already have in place, we explore your options, and we end up with a clear plan of action.
Don’t waste time and money on a site that doesn’t fit your needs
Discuss challenges and opportunities for your marketing
Get a clear plan, budget, and timeline for your project