Sandrine | SmartAlpaca Marketing Sandrine | SmartAlpaca Marketing

Squarespace FAQs

The 9 questions most clients ask us when we suggest building or moving their website to Squarespace.

Read More
Sandrine | SmartAlpaca Marketing Sandrine | SmartAlpaca Marketing

10 things each website should be optimised for in 2025

Today's websites need to work for search engines, AI, screen readers, and a variety of devices and browsers. They need to load fast, stay secure, and ideally not destroy the planet in the process. This is what to pay attention to in 2025.

Read More
Sandrine | SmartAlpaca Marketing Sandrine | SmartAlpaca Marketing

The SmartAlpaca approach to digital sustainability

Digital isn't green, but it's part of our daily lives. As we build websites and create marketing collateral for our clients, we aim to keep footprint low by making conscious, sustainable choices. Here’s how we do it.

Read More
Sandrine | SmartAlpaca Marketing Sandrine | SmartAlpaca Marketing

"Common Sense” SEO: a Practical Approach

Not every organisation needs extensive keyword research and ongoing investments in SEO. But every website does need to be optimised for search engines! It’s more straightforward than you’d think…

Read More
Sandrine | SmartAlpaca Marketing Sandrine | SmartAlpaca Marketing

Is WordPress the right platform for your website?

WordPress is a powerful platform we love to build next-level websites on, but it’s not the perfect platform for any type of website. Read more about the pros and cons of building a website on WordPress here!

Read More
Sandrine | SmartAlpaca Marketing Sandrine | SmartAlpaca Marketing

Email marketing 101

Read our comprehensive guide to email marketing and the right way to do it in order to retain customers and gain new ones.

Read More