Scale your online business
get a strategic roadmap for moving your business forward
Identify issues and opportunities
get an action plan
Set goals and priorities
when your business is missing something…
Maybe your marketing isn’t reaching (enough of) the right people, your sales pages aren’t converting, retention on your membership site is down, people aren’t finishing their courses, your overhead costs are too high, or you’re just working way too much…
Whatever the issue looks like at first sight, it’s often all connected.
But that doesn’t mean it’s all bad, or it all needs to be fixed right now!
How we get you full steam in the right direction:
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Audit
We look at all your assets - website(s), emails, products and services, tech setup, marketing, and anything else.
We also ask questions so we really understand your goals and preferences.
This way, we identify potential issues as well as opportunities for your business.
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Strategy
Once we’re clear on how things are, we look at how we can move to the next level.
During one or more strategy sessions, we discuss your options, brainstorm ideas, and lay out a strategy for moving forward.
We draft a written “roadmap” to refer to in the next weeks, months, or even years.
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Action Plan
While the strategy roadmap can be your guiding star every time you’re looking at the big picture, we also help you identify priorities.
Get what you need to get started; whether we continue working together to make things happen - or you (and your team) take it from here.
There’s no real progress without clarity.
When you’re running an online business, it’s easy to get lost in the details. Creating marketing content, preparing for the next launch, finding and onboarding the next client.
It’s a simple fact that most business owners are too close to their own thing to clearly see what’s missing. And sometimes a few simple tweaks can make all the difference!
I’m Sandrine, and I’m the outside expert who gets to look at your business from all the different angles... and if it’s necessary or relevant, I even collaborate with other experts in their fields to get you a complete picture.
From implementing a few small tweaks to improve conversion or retention to a complete business reboot - I’m here to help you get clarity on your Best Next Step.
Q&A
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A typical roadmap process takes at least 3 strategy sessions:
Assessment: Before the first call, my team and I take a look at what you’ve got already (content, tech setup, etc) so we can identify opportunities - or elements we might want to tweak and fix
First strategy session: We get clear on your audience, offer, wants and needs + we discuss anything that may have come up during the initial assessment.
After the first call: I get to work on outlines for your marketing collateral (see “what’s included?”).
Second strategy session: We walk through what I’ve created so far - I will present you with different options that we can discuss together.
Afterwards: I finalise the marketing collateral I’ve created so far, as well as a suggested action plan for implementation, and send it to you for review.
If you are not clear on your offer, have several different offers or audiences, or require more time to walk through the options, we may need more than three calls. I will discuss this with you on the discovery call.
This process can take anywhere between 30 and 90 days, depending on your exact needs, your budget, and your timeline.
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Depending on your exact needs, these are usually also included:
A “content wireframe” for your homepage or sales page
An outline of your customer’s journey (from lead generation to retention or return business)
Results of our basic market research
Results of our SEO audit with recommendations
Suggested outline for your email automation/sales funnel(s)
The Storybrand framework (“brand script”) document we’ve worked with
Draft foundational copy (one-liner, elevator pitch)
Most of the deliverables may be draft and outlines simply because we lack the time to walk you through all of them in detail.
If you decide to work with us to implement the roadmap (whether you want our team to do it for you, or you’d like me to consult with you as you implement it yourself), we will make time to work on every detail until perfection.
However, these outlines and drafts also allow you to simply take it from there yourself (or with your own team).
Happy Alpacas
Not ready for a full roadmap?
Start with a Strategy Session
Together, we look at where you are right now. We discuss your ideas, you get insights about your options - and we end up with a clear plan for moving forward.