How To Grow An Audience With Facebook
7 Tricks to Grow an Audience with Facebook
If you’re an online entrepreneur, chances are you’re using Facebook as a tool to promote your business, attract new followers and interact with your existing audience.
However, there’s more to it than simply setting up a Facebook page and waiting for the page likes to roll in. If you’ve been struggling with growing your audience on the social media platform, you’re probably wondering what other people are doing that you’re not, and if there’s anything you can do to get more followers - fast.
This post was originally recorded as a video. To watch instead of reading, check out the clip below.
1. Optimise Your Page To Attract Your Ideal Followers
When it comes to growing an audience, the first thing to do is to set up the perfect Facebook page. You need to create a page that resonates with your ideal audience, is attention-grabbing, cohesive and matches your personal brand.
Make sure that your profile image, cover picture and story are a solid representation of your brand and business. Make sure you’re posting high-value content, that’s in line with what people want or need when they visit your page.
When you’re designing your page, ask yourself these questions:
- What do people expect when they click on my page?
- What do I want to do with my page?
- What do I want my page to do for my audience?
Knowing exactly who your ideal followers are and how you can best help them is key to answering those three questions.
Once you’re clear on that, you can create a page that attracts people by giving them what they are looking for. Then when they come across your page and like the initial look and feel of it, they’ll give it a like and a follow, instead of simply scrolling on.
2. Publish Content That Makes Your Followers Look & Feel Good
Post content that your followers can relate to and that makes them look good and feel good. But keep in mind that the meaning of “looking good” and “feeling good” can vary depending on the person.
We don’t just want people to stop scrolling through their news feed, ideally, we’d like them to engage with the content: comment on it, share it, tag their friends, etc.
For some Facebook users, making them feel good is all about finding images and articles that literally do just that - happy pink and fluffy unicorns to make them feel like they’re on top of life. Whether it’s cute puppies, stunning travel locations or perfect-looking food, plenty of people just love social media for its positive contribution to their lifestyle.
Other people are searching for content that makes them look good, but that may not fit the definition of “feel-good” content. It could be about the devastation of the Amazon rainforest, rising global sea levels, or neglected street dogs in Greece. People share this type of content to show their friends that they are recognising and raising awareness of important issues.
It doesn’t matter if the content is positive or negative, the main thing is that it resonates with your audience, is part of their identity in some way, and that it makes them feel good to read it or share it with their friends.
3. Use Attention - Grabbing Visuals
When people scroll through Facebook, content that looks interesting and unique will catch their eye. So it helps to add something visual - to grab your reader’s attention quickly and keep them engaged.
This could be an image or a video, or maybe a GIF or collage. If you’re posting an external link, make sure the metadata is updated, and there’s a stunning picture attached to catch the eye of your readers.
The main purpose of this visual element is to make people pause when they’re surfing their newsfeed. You want them to stop scrolling and start paying attention to what you’ve got to say. And that’s where your “hook” comes in.
4. Give Your Content a ‘‘Hook’’
You’re sharing great content, and you’ve got your attention-grabbing visuals. Now you need to create a “hook” for your copy - something that will catch your reader’s attention for just long enough to make them want to continue reading.
The first line of your content description has to grab your audience’s attention.What can often happen is that people see a picture that resonates with them (whether that’s a cute puppy or the Amazon rainforest burning), but the copy that goes with it doesn’t entice them to read on.
Maybe that’s because:
- It just doesn’t resonate with them at first sight
- The post is all about you rather than the topic at hand - e.g. it describes how you have been working on this article for a long time, how pleased you are with the result, etc.
- it requires prior knowledge - e.g. you refer to something you posted about last week, but they may not have seen
If this happens, you’ve already lost them. They’ll scroll on and find something more interesting to read in their newsfeed.
Your first sentence should make it really clear what’s in it for THEM, catch their attention and show them exactly why it’s important for them to read on.
[Tip: use Moolah Marketer’s “viral titles cheat sheet” for inspiration on how to get people to read on!]
Give them a reason to keep reading, and give it to them in the very first line of your content description.
5. Connect With Your Audience
One of the things that can really boost your following is to create conversations and connections with your readers. Get your followers to engage with your content, and in turn engage in conversation with them.
Because Facebook is a social network. It doesn’t want you to sell things or promote your services; it wants you to build connections and socialise.
If your page becomes a community where your followers can converse with you or with each other, play games, have their questions answered and comment on and share your content, Facebook will reward you. Facebook algorithms will give you extra reach and your content will be seen by more people - more potential clients and followers.
[Tip: use Moolah Marketer’s Conversation Starters list for inspiration on how to get to know your people a bit better… and start growing your community]
6. Avoid Facebook Trigger Words
One of the most important things that many Facebook page admins don’t know about is that certain words will trigger the Facebook algorithms - and not in a good way.
Certain words that tell Facebook there’s something “wrong” with the content. These usually fall into the following categories:
Avoid Talking About Sales & Money Directly
If you want to talk about topics like generating sales or making money, you might want to change your wording, so the algorithm doesn’t negatively flag your content.
Facebook is all for making money and getting more sales, but if you’re advertising something that’s likely to make you money - Facebook wants their piece of the cake.
Also, Facebook doesn’t want pages spamming people’s news feeds with get-rich-quick and sales-y content - that would lead to people not enjoying the Facebook experience much and then closing their accounts.
Don’t Ask Your Readers to Engage With Your Content
Another thing to avoid is directly asking your followers to:
- Like your posts
- Share your page
- Comment on your content
- Get their friends to give you a like
Facebook wants people to engage with your content organically because it’s good content, not because you happen to ask them nicely to do so.
This is also true for your business. You don’t really want a ton of actionless followers or meaningless likes. You want people to WANT to like your page, share your content and engage with your posts. Then you’ll be sure that your audience is active and will engage with your future content organically too, not just when you ask them to.
Don’t Label Your Readers
Be careful not to label your followers. Not just in a way that makes them look bad; but perhaps by highlighting their political beliefs, a disability or their sexual orientation. Facebook really doesn’t want you to “out” people for anything (whether that’s being a bad gardener or an active communist), so they do their very best to give posts like that low reach.
Again, this is all in the wording. So instead of using the phrase “if you suffer from …”, you can use “for people who suffer from …” instead -that sort of thing.
[Tip: get Moolah Marketer’s “List of Banned Words” (and what to write instead) to help you avoid common wording combinations that could lower your reach.]
7. Use The Right Tools to Get Right
If you’ve read this far, you might be wondering where to find the words to avoid using on your Facebook page, how you can engage your audience, or what the best titles are to grab someone’s attention. I’ve included links to individual resources that will help you on your way throughout this post, but if you want it all, check out the (free!) downloadable Growth Pack from Moolah Marketer. It contains everything you need to help you get on the good side of the Facebook algorithm and start using it to your advantage.
- Proven viral titles which you can use as your hook
- A list of Facebook “banned” words
- A list of conversation starters to engage your followers
- A whole bunch of other useful tips and tricks to help grow your audience successfully
How Are You Growing Your Audience on Your Facebook Page?
Do you have a Facebook page? How are you doing with growing your following? Is there anything I can help you with?
What’s your #1 way of getting the perfect followers to engage on your page? I’d love to hear about it, so let me know in the comments below!
If you have any questions about any of the things mentioned in this post, are stuck for inspiration or simply don’t know what to do next, feel free to drop a comment below, send me a message or email, or schedule a call with me!