Facebook Essentials: Tutorials, Articles & Resources
• Facebook is Pay to Play.
• Facebook won’t show people my post unless I pay for it.
• The Facebook Algorithm is out to get me.
• Facebook doesn’t want us to post about our business
• Everyone’s leaving Facebook, it’s a thing from the past
• Zuckerberg is stealing data, spying on people and lying to us - of course it’s going down…
I beg to differ.
To play with Facebook, you just need to know the “Facebook Rules”.
Facebook strategy happens to be my “zone of genius” - it has intrigued me from the start, and I’ve been fortunate to spend a lot of time working with FB for a wide range of clients.
“Facebook 101” Nuggets
1. Facebook isn’t for everyone.
If your clients or customers aren’t using Facebook, anything more than a basic presence is a waste of your time.
Or if Facebook isn’t your cup of tea and you just auto post without further thought, you shouldn’t expect big results.
Mistakes that happen when auto-posting:
- Are the links in your post incorrect because you cross-posted from Instagram?
- Does your copy fail to get people to click the link, because it’s just an auto-posted excerpt from your blog post?
- Did you set up a tool to post "popular content" over and over again, even if it's no longer relevant?
TIP: If your audience isn’t on Facebook or if FB isn’t your cup of tea, maintain a basic presence - e.g. once a month, post something you’ve also posted on Instagram or LinkedIn. That way IF people are looking for you on Facebook, your page doesn't look completely dead - and it will display the link to your website or other platforms you DO want people to follow you on.
2. Facebook wants people to enjoy (and engage with) the content they see in their news feed.
Facebook will only show people content Facebook thinks those people will enjoy.
If your page’s content isn’t being shown to people, that’s because FB thinks your content is not interesting to them.
Prove them wrong. Post content that your followers LOVE.
If you're having a hard time getting started, ask 3-4 people (your IDEAL followers, not just your VA or your mum) to like, share and comment on your posts - so other people will start seeing your content as well.
Facebook wants people to connect.
Facebook wants people to have conversations, create communities, forge “real” (digital) relationships. The more your page creates those conversations, the more Facebook likes it.
If FB algorithms views your content as commercial (whether that’s because of the copy, the hashtags, the link attached, the word "sale" on the image,...) they won’t show it to too many people unless it's getting great engagement… or unless you pay for it, of course.
Facebook wants people to stay on Facebook.
Facebook algorithms love it when you link to a high-quality and popular article on your page (because people will start conversations about it and share the link with each other… on Facebook) - they like it less when you link to a competitor like YouTube (they much prefer it if you upload your video to FB directly!).
Your own blog or other website pages is probably a little “meh” to them at first (they’ll show it to a few people, just to see what they think) - if people click the link, end up having a conversation about it, sharing the link with others, FB will mark your content as safe and start giving it more reach every time it gets posted.
If your followers don’t seem interested in the links you post (maybe because the image in the preview doesn’t make them stop scrolling through their feed, or the copy doesn’t entice them to click, or they do click and come back to FB right away, which means they don’t seem to enjoy the content much), Facebook will mark it as “not valuable” and not give it much airplay in the future either.
More about Facebook
We love playing around with Facebook - and helping people find their way and set a strategy that will help them grow an audience of people who LOVE what they do (and will buy what they're selling).
- We regularly create all kinds of Facebook tutorials for our clients, and make them available in our Resource Vault (click here to check it out). From “how to like a page as my page” over “how to use Pages to Watch to find perfect content to share” or “How to use Page Networks to grow your audience organically”. There’s a bit about Facebook ads and using your personal profile in there as well.
- Read about Moolah's "Grow Your Audience" course, the best Facebook course out there. It might not work in the same way for everyone though; this article will help you figure out if it's the right fit for YOU.
- Rules for posting content to social media (with several Facebook examples)
- Learn here how you can make Facebook Ads work for you
- How can you grow an audience on Facebook? Here are the simple steps to move from small to big page!
- Is "The Algorithm" out to get you? It's probably not - but you gotta learn how to play. Click here for some tips!
- How to use Facebook for your launch: 4 simple steps for people who don't want to waste their time on it!
Moolah’s Page Strategies course is the #1 course on Facebook strategy, as well as being a super valuable marketing course. But is this the right investment for you and your business at this time? Let me help you answer that.
What can you do to get organic reach on Facebook, and to get your followers to engage with the content? Here are a couple of tips!
Facebook ads CAN be a really effective way to grow your business - as long as you use them the right way
From social media scheduling over productivity and planning tools to CRM software, these are the tools I use every day.
If you’re using Facebook as a tool to promote your business, how do you go about setting up a successful group and growing your audience?
If you’ve got a Facebook business page, you might think the Facebook algorithm is “against you” or people might have told you Facebook is “pay to play.” But is that really the case? And how can you make the social network play to your advantage?
Ready to launch, but don’t quite know what you’re going to do with Facebook yet? Here are the essentials that won’t take you too much time or effort - but will at least have your Facebook page support your launch!